The new Dacia Duster seems to be “around” now in the local media. The funny thing is… the marketing campaigns make absolutely ZERO sense… or do they? We all noticed the new TV commercial for the Duster (a clear rip-off of Saturn Car commercials from some time ago) that seemed to us to be a bit contrary to “normal” marketing techniques. In the video below of the tv commercial (yeah we’ll use it here…they clearly don’t care about copyright infringement) you’ll want to pay attention to the ending of it. The “fitze” couple gets out of the car and asks the awaiting salesman about the cost of the vehicle. He states the price starting at 10,500 Euros. The immediate and negative response from the pitzi, fizte “princess” roughly translates to “only 10,000 euros …. at our value?” accompanied by a look of utter disgust on her face. THEN THEY WALK AWAY FROM THE SALE!!!!
Maybe this type of marketing works here, where they demean the vehicle and convince (through creative marketing) that not only is this vehicle not good enough for “you” but then by actually purchasing the vehicle you are acknowledging and accepting your low value and low image of yourself… someone please tell us how this marketing works and is effective here. Has “fitze”, superiority, and pure materialism in Bucharest gotten so bad that this ad will have a comical and inverse effect? Maybe… we are talking about it on here…
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