The media has been awash with news of Romania’s new marketing campaign. Haven’t heard yet? This is a fairly dated topic, however it does deserve a discussion here. Romania is now paying big money to launch a “paradigm shift” campaign. The ministry of tourism believes they too can jump on the bandwagon of successful tourism media...

  SC M&C Strategy Development has begun the highly publicized “Big Green Apple” concept named “Greenopolis” for Romania’s pavilion at the 2010 World Expo in Shanghai. Through this innovative concept, Greenopolis and Romania hope to promote healthier lifestyles and “greener” living.   The Greenopolis...